Visual SMM Branding for Benera
A visual system for Instagram and Facebook built around the brand website, calm handcrafted aesthetics, and cohesive content presentation.
A visual system for Instagram and Facebook built around the brand website, calm handcrafted aesthetics, and cohesive content presentation.
This project focused on shaping Benera’s visual presence across Instagram and Facebook. My role was to build a recognizable feed identity based on the brand’s website color palette, visual character, and calm handcrafted style. I developed a system of layouts, tone, and storytelling that helps the brand appear cohesive and consistent across social media. In addition to SMM responsibilities, I also created product and lifestyle photography for the website and wrote blog content, but this portfolio case is focused specifically on the visual direction and social media presentation.
Problem
The brand needed more than just regular content posting — it required a visual social media presence that reflected its calm, handcrafted, and thoughtful identity.
The main goals were:
- connect the social media style with the website’s visual language
- create a cohesive feed identity for Instagram and Facebook
- build a system of colors, layouts, and presentation suited to the brand
- express a calm handcrafted feeling through the visuals
- shape a storytelling-based content direction rather than isolated posts
- make the brand more cohesive and recognizable in the digital space
Process
The project was built around visual consistency, soft brand presentation, and structured storytelling.
- analyzed the brand website and its color palette
- adapted the key visual cues for social media
- built a system of feed layouts and recurring design patterns
- established a more cohesive visual tone for the content
- shaped a storytelling approach so the posts would feel like one brand narrative
- focused on making the visuals feel calm, polished, and authentic
Solution
The final result was a visual social media system that helps Benera appear cohesive, aesthetic, and recognizable across platforms.
Key solutions delivered:
- feed identity for Instagram and Facebook
- website-based color system
- cohesive layout structure
- calm handcrafted visual direction
- storytelling-based content presentation
- stronger brand consistency across platforms
- visual branding that supports the character of the brand
Result
The result was a polished and thoughtful social media visual identity that strengthens the brand perception and makes its digital presence more cohesive.The project helped position Benera as a brand with a clear visual character, soft presentation, and consistent communication, where each post supports the overall feeling of the product and the brand.
